Marketing and communications are some of the most exciting and creative professions.
As the world rapidly evolves, businesses are trying to be innovative to stay ahead of the curve. This is why they need high-performance marketing teams that can help them adjust to new trends to offer customers more value.
If you’re looking for a career where you can put your creativity, communication skills, and analytical abilities to good use, marketing could be the perfect industry for you. With a wide range of specialisations to choose from, there’s sure to be a marketing role that will suit your skillset.
In this article, we have listed 4 easy steps you can follow to help you get started in the marketing and communications industry.
What does the marketing and communications profession involve?
Marketing is the business practice of using a combination of channels, creativity and concepts to communicate with a target market to build brand awareness, sales, advertising, promotions and ultimately, conversion rates.
Marketing is a popular career among many Australians especially the younger demographic, as the average age for a marketing professional in the country is 34 years old. This industry also has a strong job market with a growing demand for businesses needing highly skilled professionals in digital marketing, social media and content marketing.
This means that if you were to pursue a rewarding career in marketing and communications, you’ll have job security, professional development and a chance to be mentored by highly skilled industry professionals.
What a career in marketing looks like
Marketing and communications play a major role in any organisation of any size and industry, as they enable businesses to establish profitable relationships.
Communications and marketing cover a broad range of roles, including:
- Advertising specialists
- Marketing managers
- Communications officers
- Social media coordinators
- Journalists and copywriters
- Event coordinators and managers
- Public relations specialists
- Graphic designers and illustrators
- Photographers, videographers and audio producers
- Website designers and content managers
Communications and marketing skills are fairly transferable across multiple industries, so a background in specific industry marketing isn’t always necessary. However, the ability to understand different audiences and their needs is critical to creating effective marketing executions.
4 steps to start your career in marketing and communications
If you’re wondering how you can break into the industry or you simply desire a career change, here are some steps worth following to help you secure the marketing and communications job you’re looking for:
1. Study a relevant course
Marketing is a profession where keeping an updated skillset is a must. With emerging technologies and applications, ongoing training is encouraged. Not only does it help you develop your current skills, but it will also help you meet certain objectives required in your job.
As marketing involves working in such a dynamic environment, studying a relevant course can help you reach your goals faster with a relevant qualification under your belt. Here are some of the best institutions in Australia which offer marketing and communications courses:
2. Update your social media profiles and cover letter
A cover letter and digital profile on the MPLOI recruitment app are really important when you are breaking into a new industry. In it, you can convey your passion and explain why your current skills are useful and transferable.
Use the same information across your social media profiles, such as LinkedIn, so people can understand your goals and appreciate that you are consistent. Employers are not only looking for experience but want to find the “right” fit for the job.
MPLOI’s smartphone app allows you to create an account where you can publish all of the details of your career up so that when you connect with potential employers, they can instantly see how great you are as a candidate.
3. Get an internship or junior role
Internships and junior roles allow you to get your hands dirty and provide you with the experience you need to get ahead. Make sure you apply for roles that actually offer you the opportunity to put these skills into practice. Internships will also allow you to broaden your network with industry professionals and achieve greater employment opportunities.
The innovative MPLOI recruitment platform also allows you to connect with industry professionals and find the right marketing role.
4. Apply for your dream marketing job!
Once you’ve got the experience and the knowledge, it’s time to start chasing your dream job. Whether you’re interested in social media, content or digital marketing, there are a plethora of jobs out there that would suit someone exactly like you!
Are you ready to accomplish your goals in marketing and communications?
Whether you’re keen to take your career to the next level or are simply looking to start your journey in marketing and communications, adopting a proactive job hunting strategy can really open some doors and give you more opportunities to make a positive change.
To help you get noticed by the right employer that matches your core strengths and work ethics, our intuitive and revolutionary recruitment platform, MPLOI, allows proactive job seekers like you to kickstart your career in the marketing and communications field.
What is MPLOI?
MPLOI is an interactive and innovative employment app that matches like-minded employers and potential employees based on similar values, qualities and skills through a career alignment algorithm.
With MPLOI’s modern approach to proactive recruitment, we empower job seekers and business professionals to pursue new career opportunities by simply swiping to start a conversation with a potential employer.
This recruitment platform gives you instant access to a plethora of potential employers offering the ultimate stress-free recruitment solution for business professionals like you.
Register your interest below and get notified of our upcoming launch! HERE MPLOI